Our Story

Open Fuel was born out of our collective journeys with training, racing, and fueling. It's easy to get overwhelmed by the countless nutrition products in stores and their magic-ingredient hype, unsure of what they are, if they're rooted in proven science, and how to use them.

We keep things simple. Focusing on what properly fuels athlete without over-complication. Our goal is to push the industry forward in sustainability, athlete support, community building, flavor quality, and affordability.

Andrew (Founder)

I’ve been a cyclist and runner for as long as memory takes me back. Born and raised in Cape Town, I’m lucky to have the beautiful city and its mountain as my daily playground. In my 30-year history of training and racing nutrition is something I had never got spot-on. It wasn’t until I started ultra-distance running in 2020 that I learned how much it can contribute to success. Or lack thereof. Trial and error was a slow and treacherous strategy. It also showed how much better I could have done in past events.

Zach (Co-founder)

I technically found Open Fuel after Andrew had already "found" it, while I was in Cape Town for the UTCT. I was immediately struck by the bold, fun branding and quality of the product. Luckily, Andrew let me come onboard to expand Open Fuel to North America. My hope is for Open Fuel to lead by example in authenticity, limiting environmental-impact, and fostering inclusivity for athletes of all ambitions and backgrounds.

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